When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can...

By now, you’ve probably read enough about the millennial generation to publish a mile-long book (or claw your eyes out, maybe). But what do you know of Generation Z, the...

Stress levels are at an all-time high, and sadly, the workplace is the leading cause of that stress ( TSheets Survey, 2018 ). In order to increase the well-being of your nonprofit’s team...

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your...

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data...

I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open...

In our last blog post, we dove into the 3 types of users you will encounter whenever managing change , particularly technological changes. If you haven’t done so yet, be sure to check out Part...

When it comes to the ever-changing realm of technology, the biggest stumbling block to long-term success is often not the technology itself, but rather the likelihood that employees and loyal...

Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch...