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The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019
Tanya Aquino (RA) on Dec 4, 2019, 12:00 AM

The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019

With mobile giving up by a whopping 205% in 2018 , it’s important that nonprofits large and small seriously consider investing resources into mobile fundraising options...

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign
Tanya Aquino (RA) on Nov 27, 2019, 12:00 AM

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign

Your subject lines have the power to make or break your email campaigns, so they’re not to be taken lightly. Nearly 50% of email recipients open an email based solely off...

Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)
Tanya Aquino (RA) on Nov 20, 2019, 12:00 AM

Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)

In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your...

5 Non-Negotiables To Attract Media Coverage As A Small Nonprofit
Tanya Aquino (RA) on Nov 13, 2019, 12:00 AM

5 Non-Negotiables To Attract Media Coverage As A Small Nonprofit

When we think of media coverage, we usually picture major publications like the Wall Street Journal, the New York Times, or large corporations like CNN. For a smaller...

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love
Tanya Aquino (RA) on Nov 6, 2019, 12:00 AM

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love

Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 ,...

How To Pitch Your Nonprofit To The Media Without Freaking Out
Tanya Aquino (RA) on Oct 30, 2019, 12:00 AM

How To Pitch Your Nonprofit To The Media Without Freaking Out

" Make your pitch! ” Does that phrase alone make your skin crawl? Building and maintaining a positive relationship with the media isn’t necessarily...

Expand Your Donor Base With These 3 Cause Marketing Ideas
Tanya Aquino (RA) on Oct 23, 2019, 12:00 AM

Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...

Are your suggest gift amounts insulting your donors?
Tanya Aquino (RA) on Oct 16, 2019, 12:00 AM

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

5 Benefits Your Nonprofit Gains With An All-In-One Database
Tanya Aquino (RA) on Oct 9, 2019, 12:00 AM

5 Benefits Your Nonprofit Gains With An All-In-One Database

True or false? 1 in 2 nonprofits are unsure about all the ways their organization is collecting data (Nonprofit Hub Survey, 2018). Okay, spoiler alert: the alarming...

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