Privacy Policy

Privacy Policy of Trust Driven

Lifeline Design Inc / Driven Software Solutions (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in connection with our software-as-a-service platform, e-commerce offerings, websites, and related services (collectively, the “Services”).

This Privacy Policy should be reviewed together with our Cookie Policy, which describes our use of cookies and similar tracking technologies.

1. Scope and Applicability

This Privacy Policy applies to personal information collected through:

We comply with applicable data protection laws, including:

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information you voluntarily provide when you:

  • Register for an account
  • Subscribe to or purchase products or services
  • Communicate with us (e.g., support requests)

This may include:

  • Identifiers (name, email, phone number)
  • Usernames and passwords
  • Billing and payment information
  • Business and company information
  • Communications and support inquiries

2.2 Information Collected Automatically

When you access or use our Services, we may automatically collect:

  • IP address and approximate location
  • Device, browser, and operating system information
  • Billing and payment information
  • Log files and usage data (features used, pages viewed, timestamps)
  • Cookie identifiers and online identifiers

See our Cookie Policy for details on cookies, analytics, and advertising technologies.

2.3 Information from Third Parties

We may receive information from:

  • Payment processors
  • Analytics providers
  • Advertising and marketing partners
  • Integration partners (where you connect third-party services)

3. How We Use Personal Information

We use personal information to:

4. Legal Bases for Processing (GDPR)

Where GDPR applies, we rely on the following legal bases:

5. Cookies and Tracking Technologies

We use cookies and similar technologies for functionality, analytics, personalization, and, where permitted, advertising. Please see our Cookie Policy for detailed information, including your consent and preference management options.

6. Disclosure of Personal Information

We may disclose personal information to:

We do not sell personal information for monetary consideration. Certain disclosures may be considered “sharing” under U.S. state privacy laws.

7. International Data Transfers

Personal information may be processed outside your country of residence, including in the United States and Canada. Where required, we implement appropriate safeguards such as:

8. Data Retention

We retain personal information only as long as reasonably necessary to:

9. Your Privacy Rights

9.1 Canada (PIPEDA)

You may:

  • Request access to your personal information
  • Request corrections
  • Withdraw consent, subject to legal or contractual restrictions

9.2 EU / UK (GDPR)

You may:

  • Access, correct, or delete personal data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent
  • Lodge a complaint with a supervisory authority

9.3 United States (CCPA/CPRA and Similar Laws)

Depending on your state of residence, you may have the right to:

  • Know what personal information is collected, used, and disclosed
  • Request deletion or correction of personal information
  • Opt out of certain data sharing or targeted advertising
  • Limit use of sensitive personal information (where applicable)
  • Not be discriminated against for exercising privacy rights

10. CCPA / CPRA Notice at Collection (California Residents)

10.1 Categories of Personal Information Collected

We may collect the following categories of personal information:

  • Identifiers (name, email address, IP address)
  • Commercial information (purchase and subscription history)
  • Internet or network activity (usage data, interactions)
  • Geolocation data (approximate location based on IP)
  • Professional or employment-related information (if provided)

10.2 Purposes of Collection

We collect personal information for:

  • Providing and improving our Services
  • Processing payments and subscriptions
  • Customer support and communications
  • Security, fraud prevention, and compliance
  • Marketing and analytics (subject to consent and opt-out rights)

10.3 Retention

We retain personal information only as long as reasonably necessary for the disclosed purposes.

10.4 Sale or Sharing

We do not sell personal information for monetary consideration. We may share information for analytics or advertising purposes as defined under California law. You may opt out where applicable.

11. Security Measures

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, misuse, or disclosure.

12. Children's Privacy

Our Services are not intended for children under 13 (or under 16 where required). We do not knowingly collect personal information from children.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last updated” date.

14. Contact Us

For privacy-related questions or requests, contact:

Lifeline Design Inc. / Provider of Driven Software Solutions

Email privacy@lifelinedesign.ca or privacy@trustdriven.com