When we think of media coverage, we usually picture major publications like the Wall Street Journal, the New York Times, or large corporations like CNN. For a smaller...
Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 ,...
" Make your pitch! ” Does that phrase alone make your skin crawl? Building and maintaining a positive relationship with the media isn’t necessarily...
"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...
Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...
True or false? 1 in 2 nonprofits are unsure about all the ways their organization is collecting data (Nonprofit Hub Survey, 2018). Okay, spoiler alert: the alarming...
Many nonprofits get off to a promising start, but then struggle to make the jump from small to mid-sized, or larger. Why? Is it because they don’t have strong enough support yet? …...
You already know that your volunteers are incredibly valuable — in fact, they’re worth an average of $24.14 for every hour of their time, talent and skills they give to your organization (...
The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....
