The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....

Does asking your volunteers to consider donating financially feel somewhat… icky to you? Like you’re asking for too much and don’t want to mess up the good thing the two of you have got going?...

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve...

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can...

By now, you’ve probably read enough about the millennial generation to publish a mile-long book (or claw your eyes out, maybe). But what do you know of Generation Z, the...

Stress levels are at an all-time high, and sadly, the workplace is the leading cause of that stress ( TSheets Survey, 2018 ). In order to increase the well-being of your nonprofit’s team...

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your...

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data...

I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open...