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Generational Giving: How To Target Different Generations of Donors
Sabrina Sciscente (RA) on Apr 30, 2021, 12:00 AM

Generational Giving: How To Target Different Generations of Donors

  How do demographics like gender and age affect giving?  A study done in 2018 analyzed charitable giving across generations. People are complex, and age is...

A Nonprofit's Guide to the Donor Pyramid
Sabrina Sciscente (RA) on Apr 16, 2021, 12:00 AM

A Nonprofit's Guide to the Donor Pyramid

  A donor pyramid (also known as a gift pyramid or fundraising pyramid) can be a helpful tool when you think about it outside the typical pyramid structure. When used in your...

Take Measures to Prevent a Nonprofit Data Breach
on Dec 4, 2020, 12:00 AM

Take Measures to Prevent a Nonprofit Data Breach

  When you use a CRM, your nonprofit is putting your trust and data into the hands of another company’s system. A few months ago, you may have been notified of a data security...

Is your monthly giving program not working? Let’s fix that!
on Nov 27, 2020, 12:00 AM

Is your monthly giving program not working? Let’s fix that!

  Monthly giving programs are an essential addition to your fundraising strategy.  Having a steady stream of funds will provide you with peace of mind, dependable...

5 Direct Mail Fundraising Strategies that Work
on Nov 6, 2020, 12:00 AM

5 Direct Mail Fundraising Strategies that Work

Direct mail isn’t old fashioned. Mixing direct mail fundraising with your digital marketing strategy is a combination that can’t be beat! 35% of donors say they prefer to respond to...

Make Your Donors Smile With a Year-End Campaign Video
on Sep 25, 2020, 12:00 AM

Make Your Donors Smile With a Year-End Campaign Video

  You know the saying, "a picture speaks 1000 words” well, imagine what you can do in a video! Creating a year-end campaign video to showcase your accomplishments for 2020 is a...

Donation Page Best Practices
on Sep 11, 2020, 12:00 AM

Donation Page Best Practices

Your donation page is the last stop a donor will take in their online giving journey, so it needs to be perfect! Studies have shown that online giving is growing at three times...

How to Write An Annual Fundraising Appeal Letter
on Sep 4, 2020, 12:00 AM

How to Write An Annual Fundraising Appeal Letter

  Now the leaves are turning red, there's a cold breeze in the air, and pumpkin spice lattes are available to order, it's time to learn how to write an annual fundraising appeal...

Benefits of Data-Driven Fundraising
on Aug 21, 2020, 12:00 AM

Benefits of Data-Driven Fundraising

  How does your organization set goals for your fundraising and strategic plans? The first thing you should look at when deciding on new ways to move forward is analyzing your past...

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