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Are your suggest gift amounts insulting your donors?
Tanya Aquino (RA) on Oct 16, 2019, 12:00 AM

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time
Tanya Aquino (RA) on Sep 18, 2019, 12:00 AM

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....

The Power of Data Storytelling in Non-Profit Marketing
Tanya Aquino (RA) on Jul 31, 2019, 12:00 AM

The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data...

Why Your Nonprofit Must Collect These 3 Data Types
Tanya Aquino (RA) on Jul 23, 2019, 12:00 AM

Why Your Nonprofit Must Collect These 3 Data Types

  I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open...

Want To Step Up Your Email Campaigns? Read This First
Tanya Aquino (RA) on Jul 11, 2019, 12:00 AM

Want To Step Up Your Email Campaigns? Read This First

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch...

Millennials might be your nonprofit's future
David Saraiva (RA) on May 7, 2019, 12:00 AM

Millennials might be your nonprofit's future

    We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from...

How email marketing can help turn new donors into long-term stakeholders
David Saraiva (RA) on Apr 29, 2019, 12:00 AM

How email marketing can help turn new donors into long-term stakeholders

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of...

Dealing with difficult donors
David Saraiva (RA) on Apr 15, 2019, 12:00 AM

Dealing with difficult donors

  Donors are the lifeblood of any non-profit and should be treated like it. Every donor is valuable and should be duly appreciated and thanked for their contributions,...

Writing the perfect appeal letter
David Saraiva (RA) on Jun 7, 2018, 12:00 AM

Writing the perfect appeal letter

  Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an...

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