Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data...

  I have memories from when I was young of my parents sending monthly donations to a nonprofit that sponsored a child in a developing country. I also remember occasionally ripping open...

  Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch...

    We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from...

    Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of...

  Donors are the lifeblood of any non-profit and should be treated like it. Every donor is valuable and should be duly appreciated and thanked for their contributions,...

  Writing an appeal letter is one of those things that seems easy, right up until you have to put pen to paper. When you get right down to it, an appeal letter is making an...