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Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)
Tanya Aquino (RA) on Nov 20, 2019, 12:00 AM

Why These 2 Donor Metrics Matter Most (& How To Calculate Yours)

    In our digital age where a donor’s every action is documented, it’s becoming easier and easier to fall down the rabbit hole of so-called ‘vanity metrics’ when measuring your...

5 Non-Negotiables To Attract Media Coverage As A Small Nonprofit
Tanya Aquino (RA) on Nov 13, 2019, 12:00 AM

5 Non-Negotiables To Attract Media Coverage As A Small Nonprofit

    When we think of media coverage, we usually picture major publications like the Wall Street Journal, the New York Times, or large corporations like CNN. For a smaller...

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love
Tanya Aquino (RA) on Nov 6, 2019, 12:00 AM

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love

Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 ,...

How To Pitch Your Nonprofit To The Media Without Freaking Out
Tanya Aquino (RA) on Oct 30, 2019, 12:00 AM

How To Pitch Your Nonprofit To The Media Without Freaking Out

    " Make your pitch! ” Does that phrase alone make your skin crawl?  Building and maintaining a positive relationship with the media isn’t necessarily...

Expand Your Donor Base With These 3 Cause Marketing Ideas
Tanya Aquino (RA) on Oct 23, 2019, 12:00 AM

Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...

Are your suggest gift amounts insulting your donors?
Tanya Aquino (RA) on Oct 16, 2019, 12:00 AM

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

5 Benefits Your Nonprofit Gains With An All-In-One Database
Tanya Aquino (RA) on Oct 9, 2019, 12:00 AM

5 Benefits Your Nonprofit Gains With An All-In-One Database

  True or false? 1 in 2 nonprofits are unsure about all the ways their organization is collecting data (Nonprofit Hub Survey, 2018). Okay, spoiler alert: the alarming...

How Small Nonprofits Turn Big: Learn To Leverage Your Data
Tanya Aquino (RA) on Oct 2, 2019, 12:00 AM

How Small Nonprofits Turn Big: Learn To Leverage Your Data

Many nonprofits get off to a promising start, but then struggle to make the jump from small to mid-sized, or larger. Why? Is it because they don’t have strong enough support yet? …...

40 Volunteer Appreciation Ideas That Skyrocket Your Retention Rates
Tanya Aquino (RA) on Sep 25, 2019, 12:00 AM

40 Volunteer Appreciation Ideas That Skyrocket Your Retention Rates

You already know that your volunteers are incredibly valuable — in fact, they’re worth an average of $24.14 for every hour of their time, talent and skills they give to your organization (...

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