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4 ‘Social Proof’ Techniques That Convince Supporters To Take Action
Tanya Aquino (RA) on Jan 22, 2020, 12:00 AM

4 ‘Social Proof’ Techniques That Convince Supporters To Take Action

    Social proof is the positive influence that is created when an individual realizes that a mass of other people are doing something — that influence makes the individual...

Spot The Signs Of Volunteer Burnout — Before It’s Too Late
Tanya Aquino (RA) on Jan 15, 2020, 12:00 AM

Spot The Signs Of Volunteer Burnout — Before It’s Too Late

    Widespread burnout within your nonprofit can creep up on you if you aren’t clued into the signs to look out for. Sure, the daily work could still be getting done, volunteers...

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)
Tanya Aquino (RA) on Jan 8, 2020, 12:00 AM

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last...

Attract High-Quality Email Prospects With These 4 Strategies
Tanya Aquino (RA) on Jan 1, 2020, 12:00 AM

Attract High-Quality Email Prospects With These 4 Strategies

    In an ideal world, you would be able to quickly download or buy a list of potential donors who would be ecstatic to support your nonprofit’s mission. After all, you know...

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why
Tanya Aquino (RA) on Dec 26, 2019, 12:00 AM

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why

    If you’ve been in the nonprofit industry long enough, then you surely know (or at least have a gut feeling) that purchasing your mailing list is a bad idea. If your...

4 Major Keys For A Killer Text-To-Donate Campaign
Tanya Aquino (RA) on Dec 18, 2019, 12:00 AM

4 Major Keys For A Killer Text-To-Donate Campaign

    In a recent blog post, we covered the basics of what goes into a successful text-to-donate campaign and the reasons why it’s such a powerful fundraising method in today’s...

The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success
Tanya Aquino (RA) on Dec 11, 2019, 12:00 AM

The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success

You’re probably no stranger to Instagram, at least from a personal standpoint. You may use it compulsively to keep up with family, see what celebrities are up to, or share funny dog videos with...

The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019
Tanya Aquino (RA) on Dec 4, 2019, 12:00 AM

The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019

    With mobile giving up by a whopping 205% in 2018 , it’s important that nonprofits large and small seriously consider investing resources into mobile fundraising options...

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign
Tanya Aquino (RA) on Nov 27, 2019, 12:00 AM

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign

    Your subject lines have the power to make or break your email campaigns, so they’re not to be taken lightly. Nearly 50% of email recipients open an email based solely off...

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