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The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019
Tanya Aquino (RA) on Dec 4, 2019, 12:00 AM

The Reasons Why Text-To-Donate Campaigns Are Super Effective In 2019

    With mobile giving up by a whopping 205% in 2018 , it’s important that nonprofits large and small seriously consider investing resources into mobile fundraising options...

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign
Tanya Aquino (RA) on Nov 27, 2019, 12:00 AM

5 Attention-Stealing Subject Lines For Your Nonprofit’s Email Campaign

    Your subject lines have the power to make or break your email campaigns, so they’re not to be taken lightly. Nearly 50% of email recipients open an email based solely off...

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love
Tanya Aquino (RA) on Nov 6, 2019, 12:00 AM

Charity Live Streams: The $75 Million Fundraising Idea Your Nonprofit Will Love

Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 ,...

How To Pitch Your Nonprofit To The Media Without Freaking Out
Tanya Aquino (RA) on Oct 30, 2019, 12:00 AM

How To Pitch Your Nonprofit To The Media Without Freaking Out

    " Make your pitch! ” Does that phrase alone make your skin crawl?  Building and maintaining a positive relationship with the media isn’t necessarily...

Expand Your Donor Base With These 3 Cause Marketing Ideas
Tanya Aquino (RA) on Oct 23, 2019, 12:00 AM

Expand Your Donor Base With These 3 Cause Marketing Ideas

"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...

Are your suggest gift amounts insulting your donors?
Tanya Aquino (RA) on Oct 16, 2019, 12:00 AM

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time
Tanya Aquino (RA) on Sep 18, 2019, 12:00 AM

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

  The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media
Tanya Aquino (RA) on Sep 4, 2019, 12:00 AM

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve...

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign
Tanya Aquino (RA) on Aug 28, 2019, 12:00 AM

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can...

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