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How to Use The Different Facebook Fundraising Features
on Apr 6, 2020, 12:00 AM

How to Use The Different Facebook Fundraising Features

  The Facebook fundraising tool is a fantastic way for people to easily donate to your organization right off of their social media. Not only can...

Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity
Tanya Aquino (RA) on Mar 18, 2020, 12:00 AM

Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity

    It’s no secret that donor acquisition is time-consuming and expensive for nonprofits of all sizes. But how enticing would it be if your efforts were guaranteed to bring in...

High-Value Nonprofit Conferences Worth Your Investment In 2020
Tanya Aquino (RA) on Feb 19, 2020, 12:00 AM

High-Value Nonprofit Conferences Worth Your Investment In 2020

  Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no...

Your Nonprofit Needs a Great Logo and Here’s How to Do It
on Feb 12, 2020, 12:00 AM

Your Nonprofit Needs a Great Logo and Here’s How to Do It

Your nonprofit should be the same. Having a strong logo will make it easier for people to remember your nonprofit. Your logo should be instantly identifiable, something that really...

5 Ways To Make Your Nonprofit’s Silent Auctions Amazing!
on Feb 5, 2020, 12:00 AM

5 Ways To Make Your Nonprofit’s Silent Auctions Amazing!

Silent auctions are a great way to engage donors and raise funds for your nonprofit. They are fun, engaging and a great way to interact with your supporters face to face. However there can...

4 ‘Social Proof’ Techniques That Convince Supporters To Take Action
Tanya Aquino (RA) on Jan 22, 2020, 12:00 AM

4 ‘Social Proof’ Techniques That Convince Supporters To Take Action

    Social proof is the positive influence that is created when an individual realizes that a mass of other people are doing something — that influence makes the individual...

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)
Tanya Aquino (RA) on Jan 8, 2020, 12:00 AM

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

    On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last...

Attract High-Quality Email Prospects With These 4 Strategies
Tanya Aquino (RA) on Jan 1, 2020, 12:00 AM

Attract High-Quality Email Prospects With These 4 Strategies

    In an ideal world, you would be able to quickly download or buy a list of potential donors who would be ecstatic to support your nonprofit’s mission. After all, you know...

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why
Tanya Aquino (RA) on Dec 26, 2019, 12:00 AM

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why

    If you’ve been in the nonprofit industry long enough, then you surely know (or at least have a gut feeling) that purchasing your mailing list is a bad idea. If your...

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