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Are your suggest gift amounts insulting your donors?
Tanya Aquino (RA) on Oct 16, 2019, 12:00 AM

Are your suggest gift amounts insulting your donors?

Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time
Tanya Aquino (RA) on Sep 18, 2019, 12:00 AM

3 Major Ways That Automated Marketing Frees Your Nonprofit’s Time

The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media
Tanya Aquino (RA) on Sep 4, 2019, 12:00 AM

Scared of Social? Your Nonprofit’s Guide to Leveraging Social Media

So your nonprofit has decided to boldly make your mark in the social media world. Sweet! You’ll want to sign up for Facebook, Instagram, Twitter, Snapchat, LinkedIn… Heck, you’ve...

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign
Tanya Aquino (RA) on Aug 28, 2019, 12:00 AM

4 Powerful Storytelling Angles For Your Nonprofit’s Next Campaign

When you’re at a loss for marketing ideas, the temptation can be very strong to spew out statistics at your potential donors. Hopefully, they’ll be able to grasp the impact their support can...

These 6 Ingenious Nonprofit Hashtag Campaigns Will Inspire Your Next Marketing Campaign
Tanya Aquino (RA) on Aug 7, 2019, 12:00 AM

These 6 Ingenious Nonprofit Hashtag Campaigns Will Inspire Your Next Marketing Campaign

There’s no getting around it — creating a marketing campaign that’s equal parts clever, entertaining, and memorable can be challenging. If you’re looking for a dose of inspiration for your...

The Power of Data Storytelling in Non-Profit Marketing
Tanya Aquino (RA) on Jul 31, 2019, 12:00 AM

The Power of Data Storytelling in Non-Profit Marketing

How do you form a strong, memorable connection between your non-profit and your donors? You take advantage of one of the most powerful (and increasingly popular) communication tools - data...

Want To Step Up Your Email Campaigns? Read This First
Tanya Aquino (RA) on Jul 11, 2019, 12:00 AM

Want To Step Up Your Email Campaigns? Read This First

Online giving has grown by 23% over the past year, and a significant slice of that online revenue (28%) was generated through email-based marketing. There is a catch...

Millennials might be your nonprofit's future
David Saraiva (RA) on May 7, 2019, 12:00 AM

Millennials might be your nonprofit's future

We've all heard the clichés about millennials "killing” businesses. Breathless articles scrutinizing the generations spending habits and differing priorities from...

How email marketing can help turn new donors into long-term stakeholders
David Saraiva (RA) on Apr 29, 2019, 12:00 AM

How email marketing can help turn new donors into long-term stakeholders

Every new donor you earn is a victory, but it's only the beginning of the battle! Now that you've earned a new donor, you need to keep them, and one of the best ways of...

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