How do demographics like gender and age affect giving?  A study done in 2018 analyzed charitable giving across generations. People are complex, and age is...

    //   Social media is more than just a lead generation.  It’s all about building a community of long-term relationships, focusing...

    A good story is so powerful.  Nonprofit storytelling is the bridge that connects you to your donors. When working in development, you’re doing...

  A donor pyramid (also known as a gift pyramid or fundraising pyramid) can be a helpful tool when you think about it outside the typical pyramid structure. When used in your...

  Video is a powerful medium.  Not only is it fun to watch, but it captures the emotion behind a story, forming a deep connection...

  Year-end fundraising preparation can get stressful. Not only is it the busiest time for fundraisers, but there is so much to do in terms of administration, planning and auditing. So...

  Email is a convenient and cost-effective way to get personalized messages directly to your donor’s inbox. When asking for donations, it’s important to build a relationship...

  If a nonprofit’s founder and CEO are the head of their organization, the board is the neck. A board of directors is responsible for steering an organization to find success and...

    Everyone knows how important retention is to your fundraising strategy, but how important is donor retention really?  Driven’s Director of...