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Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity
Tanya Aquino (RA) on Mar 18, 2020, 12:00 AM

Corporate Matching Gift Programs: A $4-7 BILLION Missed Opportunity

It’s no secret that donor acquisition is time-consuming and expensive for nonprofits of all sizes. But how enticing would it be if your efforts were guaranteed to bring in...

High-Value Nonprofit Conferences Worth Your Investment In 2020
Tanya Aquino (RA) on Feb 19, 2020, 12:00 AM

High-Value Nonprofit Conferences Worth Your Investment In 2020

Just as corporate professionals seek to build upon their skills and expand their knowledge base to remain relevant in their industries, a professional in the nonprofit sector is no...

4 ‘Social Proof’ Techniques That Convince Supporters To Take Action
Tanya Aquino (RA) on Jan 22, 2020, 12:00 AM

4 ‘Social Proof’ Techniques That Convince Supporters To Take Action

Social proof is the positive influence that is created when an individual realizes that a mass of other people are doing something — that influence makes the individual...

Spot The Signs Of Volunteer Burnout — Before It’s Too Late
Tanya Aquino (RA) on Jan 15, 2020, 12:00 AM

Spot The Signs Of Volunteer Burnout — Before It’s Too Late

Widespread burnout within your nonprofit can creep up on you if you aren’t clued into the signs to look out for. Sure, the daily work could still be getting done, volunteers...

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)
Tanya Aquino (RA) on Jan 8, 2020, 12:00 AM

3 Vanity Metrics You Waste Time On (And What To Focus On Instead)

On paper, it’s easy to see metrics as just a bunch of numbers — but metrics are fundamentally reports on people. Your nonprofit’s donation page getting 10,000 hits last...

Attract High-Quality Email Prospects With These 4 Strategies
Tanya Aquino (RA) on Jan 1, 2020, 12:00 AM

Attract High-Quality Email Prospects With These 4 Strategies

In an ideal world, you would be able to quickly download or buy a list of potential donors who would be ecstatic to support your nonprofit’s mission. After all, you know...

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why
Tanya Aquino (RA) on Dec 26, 2019, 12:00 AM

Purchased Email Lists Are Not Only Ineffective, They’re Dangerous — Learn Why

If you’ve been in the nonprofit industry long enough, then you surely know (or at least have a gut feeling) that purchasing your mailing list is a bad idea. If your...

4 Major Keys For A Killer Text-To-Donate Campaign
Tanya Aquino (RA) on Dec 18, 2019, 12:00 AM

4 Major Keys For A Killer Text-To-Donate Campaign

In a recent blog post, we covered the basics of what goes into a successful text-to-donate campaign and the reasons why it’s such a powerful fundraising method in today’s...

The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success
Tanya Aquino (RA) on Dec 11, 2019, 12:00 AM

The Foolproof Way To Set Up Your Nonprofit’s Instagram For Success

You’re probably no stranger to Instagram, at least from a personal standpoint. You may use it compulsively to keep up with family, see what celebrities are up to, or share funny dog videos with...

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