Charity live streams are essentially the younger, cooler, trendier cousin of the charity telethon. And with the market value of streamed content expected to surpass $70 billion by 2020 ,...
" Make your pitch! ” Does that phrase alone make your skin crawl? Building and maintaining a positive relationship with the media isn’t necessarily...
"Cause marketing,” or "cause-related marketing,” refers to a partnership between a business and a nonprofit organization. Typically, the arrangement is a mutually beneficial combination that...
Ahh, the gift array. In the world of nonprofit fundraising, that section of suggested gift amounts assembled into neat little buttons has become a classic part of everybody’s online donation...
True or false? 1 in 2 nonprofits are unsure about all the ways their organization is collecting data (Nonprofit Hub Survey, 2018). Okay, spoiler alert: the alarming...
Many nonprofits get off to a promising start, but then struggle to make the jump from small to mid-sized, or larger. Why? Is it because they don’t have strong enough support yet? …...
You already know that your volunteers are incredibly valuable — in fact, they’re worth an average of $24.14 for every hour of their time, talent and skills they give to your organization (...
The misconception surrounding the buzzwords "marketing automation” is that it’s a near-magical tool that lets you "set it and forget it” when it comes to your nonprofit’s marketing....
Does asking your volunteers to consider donating financially feel somewhat… icky to you? Like you’re asking for too much and don’t want to mess up the good thing the two of you have got going?...