A lapsed donor is not a lost donor! Having a strategy that connects with your inactive donors through thoughtful communication and detailed segments can be the key to winning back a cold donor.
Driven’s Director of Partnerships, Farrah Rooney, has worked with nonprofits for over 15 years as a consultant, strategist and events manager. She works closely with our clients to improve their fundraising experience with our donor management software Farrah to help them gain and retain donors. Farrah shares strategies your organization can use to win back lapsed donors.