We all know how important segmentation is, but how can you use donor segments to create more meaningful communication with our supporters? 

Sybil Ackerman-Munson is a philanthropy professional with over two decades of experience working with donors to establish the best fundraising practices that will help them to avoid costly mistakes. She helps them make a true impact and meaningful difference in the world through their donations.

She joins the show to share her top 3 donor segments and how you can shape your communications to match these 3 types of donors.

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